Lexus IS Mosaic
An engaging launch program utilizing online, mobile and innovative out-of-home techniques in New York’s Times Square that invited people to use their own photos to build a mosaic of the new IS vehicle.
Lexus IS Hologram
Team One created a digital, interactive, full-size 3-D vision of the new Lexus IS and featured it in high-traffic storefronts, inviting passersby to virtually experience the vehicle in an intriguing new way.
INTERACTIVE & RM AWARDS
Our work is continually recognized year after year, and Team One has achieved top honors in every major interactive category. Since 1999, we’ve received more than 100 advertising awards. Below is a link to the awards we’ve received since 2004.
LEXUS PURSUIT NEWSLETTERS
Starting with the idea that no worthwhile pursuit ever really ends, these monthly e-mails explore the newest vehicle launches, the latest features, the history of Lexus, special events and more.
December 2006 | May 2006 | January 2007
LEXUS HYBRID NEWSLETTERS
There are many benefits to driving a Lexus Hybrid and our newsletters highlight everything from ultra-low emissions to ultra-high performance.
Fall 2006 | Summer 2006 | Spring 2006
460 DEGREES GALLERY
A gallery. A catalyst. An experience where the all-new Lexus LS was introduced alongside the work of international artists in an exhibit titled, “Light And Speed.”